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From the perspective of more value creation
In the overall value creation model, the traditional role of financial officers focused on control quadrant. Consumption of their time to report the main activities include financial information, changes in cost control and related activities and the management of risks.
These activities are essential, but also one of the core tasks of the Ministry of Finance. However, whether they like it or not, there is growing hope that the financial officers to go beyond their traditional roles and become the company's strategic partnership and leadership. They face the challenge of the organization no one else can tell them how to take on new responsibilities. Financial officers have the unique conditions of concern to the entire value chain and create various activities to be weighed against the value of assessment, to see all kinds of activities are fragmented to form a complete whole, an expression of interest but also can attract shareholders The value of the company to create a variety of ways to respond.
Can not conduct effective communication
Finance is a highly technical work, it has its own set of belonging, abbreviations, concepts and jargon. With the passage of time, financial professionals have become accustomed to using financial language to think and express viewpoints, it seems that the financial language has become their second language. But for a useless any financial work experience for the layman, these professionals are often unfamiliar with the language. I held in a non-financial staff to the talks ended, a human resources manager said to me: "When you can use simple language to express these elements, these materials is very interesting, but these things used to be I try to avoid the university curriculum. "Financial organization is a source of vitality, but also any place can cause the most interest in the content, but few have the financial managers can use simple language of business with other members of the Organization of communication.
The question is more complex, financial officers who rarely use visual means to communicate the importance of not trying to how to make the study of financial knowledge has become an interesting lively. In fact, these can be done. Recently I have seen in Whirlpool Corporation has created a financial officer called "EVA Reggtta" the picture, a picture is being painted on the sea sailing vessels, and to the sea in accordance with its depth, highlighting the continent divided into four blocks, etc. Quadrant: damage to the value of (the negative economic value) and a large number of capital investment; damage to the value of the capital but modest; created the value (being the economic value) and an appropriate capital to create value and a huge capital investment. How the company's future resource allocation to a group of assets to (product or business unit), and sailing directions, it is necessary to rely on these assets which the quadrant.
This rather imaginative description of the image that the company will soon how to allocate resources. As the image vivid, easy to understand, it can become the company everyone a guide to action.
A good demonstration of business must comply with the pyramid principle, that is, first of all with concise description of the language of facing the situation, find the situation complicated the key factors that the crux of the problem is extremely complicated, the final proposed solution to the problem. Various parts of the pyramid must be clear and concise description, make clear at a glance. The solution must be made in the third slides, and then add details to be proved. Unfortunately, most financial managers take the opposite approach. It is the first to be insensitive to the details, like the rest of the expression of a mystery novel, the audience until finally they really care to hear the proposal.
Many companies have begun to improve awareness and financial officers of the importance of communication. I have worked for a company called The Limited on the development of a special training program to solve these problems. An Haili new chief financial officer decided to hold a series of one-day training program, requires that all business units, chief financial officer, financial director and other key personnel to participate in the formation of a 12 to 15 were the team together to discuss the concept of Business simulation and demonstration of the ability. I have been involved in many such courses exercises, and also for more people to design.
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Can not become a strategic partnership and leadership
Like other organizations within the sector, the financial sector in the development process has also undergone four stages: In the first phase, the financial sector is the sector, finance director responsible for internal financial reporting, and the chief accountant in charge of external reporting. As the company grew stronger, the financial sector financial sector will enter the second phase of development, when the design and implementation of various control measures and reporting functions the same as an important task. They need all kinds of costs and the costs and risks of tracking, control and reporting.
With the company's business more complex and relevant information has become extremely scattered, financial development has entered the third stage. People can request financial analysis of a wide range of information for decision-making and provide the necessary support. This requires the Ministry of Finance on a deep understanding of industry, this time from multiple perspectives look at value creation issue has become a top priority.
The fourth stage of the development of the financial requirements of the Ministry of Finance across the field to become the company's strategic partner. Therefore, financial officers must have the speech skills and techniques to persuade. They must effectively explain to others their own analysis, in a bid to make their own decisions and the interests of shareholders to maximize the goal line.
The evolution of the financial functions of the organizational structure of its own evolution - from the industrialized economies of scale to large-scale production times for the pursuit of the objectives of the vertical structure of the company to a flat today, cross-functional, process-driven organization structure, strengthen customer As the center and speed and adaptability. Such organizations for the financial sector with the company's other functional departments for a more effective dialogue.
I know that in some companies the Ministry of Finance has developed to the third stage. In other words, they have some people already have a good analytical skills. Some of them are good advisers. However, these officers Compared to those who have only the first and second phase of the skills of the people, after all, is one of the few.
The fourth stage of the development of the financial sector is rare, and these financial officers of their responsibility to see to a certain extent of the relationship. Many financial officers tell you it was not their responsibility. In their view a financial analysis to others and to provide recommendations to solve the problem is their full responsibility.
This is typical of the support functions of the concept. If the Ministry of Finance it confined to their responsibilities to customers within the final report and recommendations, which Mody they want to become an effective protector of the interests of shareholders will be extremely difficult.
Finance Department to develop the fourth phase of the Another reason is that the company's other employees also believe that the responsibility of the Ministry of Finance limited to the first three stages, so that those who seek to actively participate in decision-making financial officers have often been considered beyond their duties The scope of obstruction.
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